3 Reasons Why Localization is the Key to the Global Market

Posted on Posted in Uncategorized
3 Reasons Why Localization is the Key to the Global Market

Everything is going global these days, and nowhere more so than online, so when you are launching your website in a foreign market you may assume that following global trends is the way to go. However, when it comes to your language content, thinking local is the key. Here are 3 reasons why localization is essential for success in a foreign market.


  1. Avoid Embarrassing Translation Failures

First and foremost, localization ensures that your website says exactly what you want it to. A localized translation is consistent and appropriate in tone, register and context, helping you avoid those embarrassing ‘lost in translation’ moments which may damage your reputation in a new market.

  1. Keep Your Product Consistent

Second, localization allows you to maintain uniformity across all the different language versions of your website. You can be confident that your foreign language users are getting exactly the same high quality experience as those in your domestic market, and that the image of your brand is being projected the same way everywhere.

  1. Get the Edge in your Market

Finally, we at GoTGL have seen time and time again how localization can give you the extra edge in a market that you wouldn’t otherwise have. Instead of selling to a generic French speaking market, for example, you can create separate, targeted products for the French, Swiss and Belgian markets, and suddenly you will have a website that all three groups can connect with, be responsive to and feel more comfortable using.


At GoGTL we want to see your brand succeed globally. We offer high quality localization services for any kind of content, and your first 200 words are free. Why not try us today, and see the difference it makes to your website.

Image: FrauHolle/Flickr

3 thoughts on “3 Reasons Why Localization is the Key to the Global Market

  1. I’m amazed, I have to admit. Rarely do I come across a blog that’s equally educative and entertaining, and without a doubt, you have hit the nail on the head. The issue is an issue that too few folks are speaking intelligently about. I am very happy I stumbled across this in my hunt for something relating to this.

    1. Thank you for your support. We are glad to be able to help. Please let us know if there is ever anything we can do for you.

Leave a Reply

Your email address will not be published. Required fields are marked *