3 Reasons Why Localization is the Key to the Global Market Everything is going global these days, and nowhere more so than online, so when you are launching your website in a foreign market you may assume that following global trends is the way to go. However, when it comes to your language content, thinking […]
What You Need to Know Before Localizing to China For the first time, China is expected to surpass the United States as the biggest gaming market in the world. So if you’re not already localizing your games so they can be shipped to China — what are you waiting for? The Chinese game market made […]
7 Benefits of Near Sourcing Your Localization Near sourcing your localization needs means that your production team resides and works in the same country and same time zone as you do. There are many benefits of near sourcing aside from cost — here are seven of them 1. No more “lost in translation” A localization […]
Translation vs. Localization Now that you’ve gotten a gander at our Localization 101 guide, we wanted to expand on two of the most common terms you’ll hear when you’re trying to bring your game to a new market — translation and localization. Translation This one is pretty easy. Translation is the process of converting lines […]